Mediation in shallots

PPA knows the buyers of shallots, knows what they are looking for and at what time. This ensures that your batch always ends up where demand is highest.
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Sjalotten

Marketing shallots in 3 steps

Cultivation and advice
We discuss the expected volume, the quality of your batch, and your sales preferences. Based on these starting points, we determine which buyers best suit your situation.
Assessment and mediation
We assess your batch for uniformity, size sorting, and skin firmness, and match these to current market demand. Depending on your preference, we mediate via contract farming, onion pools, or free trade.
During the season
We provide oversight and monitor the quality development of your batch. For questions or changes, you always liaise with your dedicated contact person.
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Twee personen overleggen aan een tafel met een laptop.

We monitor,
You decide

With free trade, PPA monitors your shallot batch throughout the season and tracks quality, demand, and price developments. As soon as the time seems right to trade, we will let you know, and the decision to sell rests with you. If you opt for contract farming or an onion pool, the price and conditions are fixed in advance, and we ensure that the agreements are adhered to during the season.

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A network that covers the shallot market

PPA maintains relationships with buyers in the Netherlands, Belgium, Germany, Poland, and the United Kingdom. As a result, we have daily insight into which buyers are looking for shallots, in what quality, and at what time. For you, this means direct access to an international market, without having to maintain foreign contacts yourself.

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Drie zilveruitjes op een wit oppervlak

PPA visits 
more than 1,000 growers 
annually to broker 
all types of onions.

Kiemende grasgroene sprietjes in droge aarde onder een blauwe hemel.

Breed selection that aligns with the market

You often only notice a wrong variety choice at harvest, when adjustments are no longer possible. PPA advises on which variety best suits the soil type and location of your field, ensuring that your crop selection aligns with customer demand right from the start. We can also supply the seed if desired.

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Windmolens en groene gewassen onder een bewolkte hemel.

Our customers speak

“The personal contact makes all the difference for me. Jelle knows my company, and I know what I can expect from him and PPA. That inspires confidence.”

Martijn van Es
Grower

“A pleasant collaboration for almost twenty years. Patrick is quick to respond, visits regularly, and knows what is going on. At PPA, lines of communication are short and everything is well organized.”

Sven Hoogland
Hoogland Contracting Company

“PPA actively monitors the market and helps think about sales. We inspect the batches in the warehouse together. A pleasant partner, in good and difficult years.”

Thijs Broekhuizen
Grower
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Stay up to date with the shallot market

Houten kist met uien en rode uien op straat
1 July 2026
PPA announces onion pool prices for 2025 harvest season
Read more
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Frequently asked questions about shallot marketing

Every crop has its own market, and shallots are no exception. PPA has been monitoring that market for over thirty years and helps you make the choices that suit it. Are you encountering something specific? Feel free to contact us without obligation.

When is the best time to sell shallots?

That varies by batch and season. PPA monitors the market daily and advises on the right time based on quality and market developments.

Can you help with the breed selection?

Yes. We advise on which variety best suits the soil type, location, and storage requirements of your plot. If desired, we also supply the seed.

What if my batch does not fully meet the customer's wishes?

We honestly assess the value of your batch and find the buyer that best suits it, so that your batch always finds a good destination.

Where are shallots harvested?

At sorters, processors, cutting plants, exporters, and wholesalers in the Netherlands and Europe. We know those customers and we know who is looking at what time.

Which marketing method is best suited for shallots?

That depends on your situation and risk tolerance. We mediate in contract farming, onion pools, and free trade, and advise on which form best suits your party and schedule.

Twee mannen lopen door een magazijn naast een rijdende heftruck.

Knowledge from within

We know the shallot market from the inside out. We know which growers supply the quality buyers demand, and at what moments supply and demand meet. That is the position we take, season after season.

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